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Communications Implementation
Communications Implementation
Implementation
This section is devoted to assisting a public child welfare agency successfully embed communications into their agency, providing guidance for the implementation of the communications plan and addressing the basics needed to be successful. It also illustrates the role of communications within an agency and how the agency can foster relationships and engage members of the community to join in efforts that support its mission.
As discussed in other sections, effective, two-way communications is vital to the success of any public child welfare agency. Whether communicating with the youth and families receiving services, caregivers, staff, media, policymakers, the courts, allied professionals, contracted providers or other stakeholders, the agency must be able to clearly explain its mission and goals and respond to inquiries in a candid and open way in order to build support and meet its objectives. Because communications is such an important part of the agency’s work, it is equally important that at least one person in the agency be charged with the function of coordinating the agency’s communications efforts. In addition, every agency, big or small, needs a communications plan (even a simple one) for everyday operations, as well as a plan that will guide the agency through times of crisis.